Hey guys! Ever wondered “do TikTok stars get paid?”
If the answer to that question is “yes“, then this article is for you.
Let’s discuss.
TikTok and Money
First of all, let’s address the elephant in the room. Yes, it is possible to earn money from TikTok.
But it isn’t as straightforward as one might think.
While TikTok uses advertisements and sponsorships to earn money itself but you, the user, can’t apply advertisements or anything like that to earn money on the platform.
Also, TikTok doesn’t pay you directly anything. Not even a single cent.
So, the question arises:-
How Do TikTok Stars Get Paid?
That question has three definite answers. Let’s discuss all of them in detail now.
1. Sponsorships (by being an influencer)
This one was obvious, wasn’t it? It’s simple really.
If you have tons of followers, then obviously you have a platform where people either look up to you or are your fans or just hold a high opinion of you. That all comes with having fans.
Anyway, because of this following, now you’re in a position to “influence” them. Say, a big company asks you to mention their product in your video. And when you do, suddenly, that brand gets credibility in the eyes of thousands (if not lakhs) of people. BECAUSE of you. This is a form of direct advertising.
And trust me, just for a mere mention of their product, corporates would be willing to pay huge bucks! This is true for Instagram or Twitter as well.
Apart from follower count, your engagement rate (comments or like to total no. of views ratio) also matters. Because that means people respond to your content when you post it and not just ignore it.
2. Live stream
If you go live on your profile for your followers; then, your followers can basically “gift” you money, if they find your content worth their time.
Please note that they can’t send direct cash or send it to your bank account. Instead, these are “digital” gifts. These digital gifts can later be converted into real money.
Though, TikTok will cut 20% of it as their commission for providing the platform for it. So, that’s a bummer but yeah. What can you do?
Even if you have a small following (say 500-1000 followers), this can still help in earning a decent amount per live stream.
3. Affiliate Marketing
A less popular method – as far as TikTok is concerned – is Affiliate Marketing.
Affiliate Marketing basically means that you promote a corporate’s product or service on your platform and share the link to the buying page. Except this won’t be a direct URL. There will be your account’s code included in the link and any purchases made through this specific link will entitle you to a commission off the sale price i.e. a portion of what the customer pays for the product will be transferred to you as without your recommendation, they wouldn’t have been made aware of it and hence, wouldn’t have bought it.
“So, why is it less popular on TikTok?”
This is because there is a problem with this method as TikTok doesn’t allow you to post links in your videos OR your profile bio/description.
However, you can still do a bit of Affiliate Marketing here. You can maybe give them username of another platform which allows links and then you can share the affiliate link there.
It’s a bit longer process but even if it increases your income by 10%, then, why not do it?? After all, more money doesn’t hurt, does it?
This completes our answer to “Do TikTok Stars get paid?”
Are you a hardcore user of TikTok? If your answer is “Yes“
Then you must know what does FYP mean on TikTok
Conclusion
As stated above, it is a very real possibility for you to earn money on TikTok. There are three legit means to achieve this goal.
But all of them have a single prerequisite: that is to have a decent to great following on TikTok.
Once you achieve that, you can begin to pursue hunting for sponsorships and undertake Affiliate Marketing. And for users with a smaller following, live streaming for gifts is a decent way.
That’s it for this topic. We hope that now you know how do TikTok Stars get paid!!
We’ll be back soon with more such diverse topics.
Until then, this is goodbye.