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Spotify is a Stockholm, Sweden based company which is popular for streaming music, videos, and podcast by licensing agreement with record companies and also providing exclusive content. In this article, you will learn how Spotify works for artists and promotes their work on the online platform so that their work gets heard by a lot of people.
Spotify is available in most of the Western and Asian countries and is popular for legitimizing the freemium model. Where basic services like streaming of music are provided free of charge along with advertisement, whereas the premium services provide ad-free streaming and allow users to download their favorite music.
How Spotify Works For Artists?
Before understanding how Spotify works for artists, let’s see how the artist has to become a part of Spotify.
Becoming a verified artist
The platform provides the artists and their teams with the audience and tools for promoting their music and managing their profile on Spotify. Once the artist profile gets verified, it gets a blue verification checkmark. With the help of Spotify for Artists, one can see who is listening to your music, and take control of the artist’s profile.
Once you become a member of the Spotify for Artist community, you will be first to know the new features and tools that are created for the artists. You can just click claim your profile that is available in the top-right of your account page. Once the Spotify team verifies and confirm who you are, you will be provided access, and you are in charge.
When the access of Spotify for Artists is provided to you, that means your profile has been verified, and your profile will get a blue verification checkmark. Also, if you prefer to upload your Music through Spotify preferred distributor, you will get instant access to that.
Once you log in to your account with one of the preferred distributors to get started, in a few minutes, your account will have the blue checkmark.
Access Spotify for Artists on the go
You can access Spotify for Artists wherever you are, by just downloading the app. Android users can search the app in the Google Play Store, and iOS users can access the app through Apple Store. The app is devised in such a way that you will be helped to get ready, manage, and track your new release.
With the help of Spotify for Artist app, you will get these things:
- You can get your profile ready for the new release by updating the profile, managing, and sharing your playlist, promoting your music, in short, controlling your profile how users will see your account on Spotify.
- You’ll be able to follow your release as it grows in time by getting a live update and get to know who is tuning in on your new release, whether you are in a studio or on the road touring. You will get input in real-time.
- You will be able to know who is listening to your music and learn about your listeners so that you can book your next gig, whether for a few shows or for planning an entire tour.
With the help of Spotify for Artists, you can track your best-performing songs and can also learn how your fans are discovering and listening to your music around the globe. You can also run promotional campaigns, pick new singles or even route your next tour with the help of your stats.
Control of the Profile
You will have full control of your artist profile on Spotify, where all your music and content is live. It is the place where your fans will come to know what are the latest things happening to you and are able to hear your latest release, dig deeper into your playlist, get an update where you will be touring next, or able to buy your latest merchandise. The account allows you to update your image, which will reflect your new work and inform your fans about the music you are into right now.
Fans will have access to your profile image whenever they search for you or visit your profile on any device. Though the default image is pulled from Rovi’s database. Spotify for Artists allows you easily update your new profile image anytime you want so that your profile will project your unique identity.
Featuring music you love
The account allows you to feature your preferred music on top of the chart of your profile. It is one of the best ways to let your fans know about your upcoming tour and showcase a new playlist and to let them know the music you are listening to. You will be able to pick any album, track, or podcast, and can also add a cool behind the scene image with a short message stating why you love it.
Connect with Fans
By featuring your preferred playlist on your profile, you will be giving your fans a chance to understand you better and kind of the music you love. With the help of this account, you will be sharing your new releases with your fans first and let them know where you will be touring so that they can attend your shows.
This is how Spotify works for artists, making the artists more accessible to their fans and allowing them to promote their new work and playlist to their fans with no extra work.
Spotify pays approximately 3-5$ per 1000 streams.
Yes, some artists hate Spotify because most indie musicians make less than $100 from Spotify.
The most-streamed song on Spotify is “Shape of You” by Ed Sheeran with over 2.6 billion streams.