On YouTube, Marques Brownlee (MKBHD) is very popular. With over 14 million subscribers and a reputation as “one of the top technology reviewers on the planet right now,” he has been dubbed as “one of the finest technology reviewers and podcast runners on YouTube.” However, he did not achieve success overnight. There are several reasons why Marques Brownlee is so popular. While his development on YouTube took 12 years to reach over 2.27 billion total video views.
Marques channel did not become a hit right away. However, no one had heard of him in three years to flourish his channel. But hard work pays off.
Why was the Initial Growth of MKBHD Slow?
His Age Become His Rival
Brownlee began making videos on technology when he was 15 years old. However, initially his age can be considered his major drawback, as most of the audience may be uninterested in watching a young adolescent teaching them about technology. As a result, we can assume his age is the factor causing him to suffer.
YouTube Was Not Sharing His Videos Organically
Marques channel could not thrive after three years of constant hard work because his track was already too limited for YouTube to share his videos with broad audiences organically. At the beginning of 2012, he only had 25K subscribers.
He Chooses The Much-Centered Niche
YouTube was founded in 2005 when technology was not as advanced or mainstream. Because tech reviews had not yet become a part of the mainstream buyer’s decision-making process, technology videos had a relatively limited viewership. As a result, Brownlee’s decision to specialize in technology could prove a liability in that period.
Reasons Why Marques Brownlee is So Popular
His Mannerly Character
One fundamental reason for Marques Brownlee’s popularity is that he always comes across as a genuine person who is honest and cares about his viewers, regularly warning them about viruses, scams, or poor deals that they should avoid.
He isn’t afraid to call out big corporations for misleading marketing practices, and he doesn’t use clickbait. People come to his videos for a particular subject, but they stay because of him as a person.
Content and it’s Delivery
Throughout his 12-year career, Marques Brownlee has never compromised on his material. Before filming his videos, he spends 1–2 days writing out the script. In his video scripts, he includes the leading information he wanted to communicate with his audience. His content delivery and overall viewing experience make him stand out from other tech reviewers.
Timely And Fast Videos Arrival
Despite being a small channel, Marques used to post his video tutorial on the same day of product launching. One instance, he posted a video when Apple launched a public version of its Safari web browser for Windows.
Although being a small channel, this video was discovered and got a high number of views as a minimal number of people were looking for guidance on how to install it.
Collaboration and Timely Giveaways
Apart from partnering with other tech reviewers and prominent YouTubers outside of the tech world, such as Casey Neistat, Marques also hosted various giveaways on his channel; which is the reason why Marques Brownlee is so popular. He also partnered with prominent tech personalities such as Bill Gates and Elon Musk, resulting in increased press attention and new viewers.
Last but not the least, his painstaking efforts, diligent work, and innovative ideas are some of the reasons why Marques Brownlee is so popular. It took him 12 years of consistent effort to achieve success, which does not happen overnight.
Marques Brownlee is a YouTuber.
No, Marques Keith Brownlee is an American.
The full form of MKBHD is Marques Keith Brownlee High Definition.