The question that started it all…why is TikTok so addictive? Why indeed!?
People spend hours and hours on the Chinese short video sharing platform, TikTok. Sometimes to an extent that it becomes unhealthy.
So why, then, people do it?
This is the question that we’ll try to address today in detail with stating both technical reasons as well as social reasons for the same.
Keep reading till the end and surely, by the end you’ll know the answer to “Why is TikTok so addictive?”
Why is TikTok so Addictive, after All?
We can think of a lot of reasons for the query in question. Let’s gloss over some of the major ones and we’ll also discuss how they actually work.
Interested? Let’s begin!!!
1. The TikTok Algorithm
The TikTok algorithm can be blamed for this to an extent. The algorithm sees what type of content you are watching (particular uploaders, particular genres, etc) and then customizes the upcoming content to that liking.
Which automatically tempts you to keep watching such videos. Trippy, right!??
2. Ease of access make the TikTok so Addictive
You don’t even have to search for videos on TikTok (unlike YouTube and such). Trending videos automatically show up as soon as you open the app and then the algorithm does it’s job!!!
This ease of access is the one to be blamed for. Especially in a country like India where the internet industry has recently undergone huge changes with the arrival of Jio and reduction in cost of internet making it available across almost every household, no matter which part of the country we’re talking about.
3. Short duration of Videos
The videos are really short. Some even as short as 30 seconds. This small run time makes it so easy to immerse oneself into the never ending content and even in, say, 10 minutes, you can watch 10-15 videos. And thus, you never wanna stop.
If Instagram and Facebook (to an extent) is for memes, then TikTok is for video memes.
And we all know how popular memes are these days. Kids and teenagers spend hours on memes – both making them and seeing them.
So, memes in a video form are a logical extension of the picture ones and are, obviously, very addictive.
5. Helps people stay in the Trend
Heard of the Bottle Cap challenge? or the Ice bucket challenge? or the Kiki challenge?
If celebrities use Twitter for these purposes, then the general public and the social media influencers use TikTok for these purposes.
Through TikTok, people stay in trend and thus, the app becomes addictive to a huge extent.
6. Freshness of content
Finally, we also feel that the unexpected and random nature of the content keeps the content itself very fresh and it never actually becomes boring. It tempts people to spend more time in it and this is by definition, addictive.
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As stated, we have mentioned six major reasons for why is TikTok so addictive. It’s a combination of the TikTok algorithm, social factors like trend, memes, etc and freshness of content itself.
So now that you have understood the reasons for why is TikTok so addictive, it is also important to understand that spending enormous time on TikTok that it begins to interrupt your everyday life is not healthy and you should try to find a balance between the two.
We hope that you found the information stated in the article useful and insightful.
We’ll keep bringing out such articles in the near future as well.
So, stay tuned for more. We’ll see you soon. Until then, it’s goodbye!