Amazon Sets Up Its First “Digital Kendra” To Help MSMEs In India

Digital Kendra

The E-commerce giant Amazon has launched its first Amazon Digital Kendra in India. The destine place for Kendra is Surat, Gujarat where several MSME resides. The aim of Amazon Digital Kendra is to provide support to small and medium enterprises and help them to play the digital rhythm with the global market.

On July 8, 2021, Shri Vijay Rupani, Chief Minister of Gujrat, inaugurated the first Digital Kendra virtually. In his speech, the Chief Minister said that this event would offer opportunities to MSME traders and their involvement in the country to become a $5 trillion economy.

What is Amazon Digital Kendra?

As per the blog, Digital Kendra will be a learning center that favors small and medium enterprises. It will assist in digital adoption and learning technology in terms of e-commerce business.

It will provide awareness, guidance, third-party services in reference to shipping and logistics, digital marketing, GST, and taxation. In addition to this, the center will enhance MSMEs’ knowledge in the export market; digital tools, and understanding of e-commerce.

Further, the traders no need to be an Amazon seller, however; one can register to Amazon Global Selling, Amazon Pay, Amazon Karigar, Amazon Saheli, ‘Amazon Easy’, and other programs to avail their services.

Amit Agrawal, Global Sr. VP, and country head of Amazon India said at the virtual event,

“This is an earnest endeavor to bring the right tools; support, and services infrastructure closer to where MSMEs are based and help them benefit from e-commerce. Amazon Digital Kendra will help MSMEs address and overcome challenges they face and transition towards a digital economy,”


Amazon in its previous year announced to invest $1 billion in digitally-enabled MSMEs. It aims to digitize 10 million MSMEs and help them to grow the Indian market on an e-commerce platform as well.

Nonetheless, the Amazon Digital Kendra will monitor its success rate in Gujarat which accounts for more than 1,00,000 Amazon sellers at present. Further, monitoring the success rate; Amazon will launch multiple centers in the future if it goes well.

By Vishal Negal

Meet Vishal Negal, a digital marketer and tech enthusiast with over 8 years of experience. Specializing in creating comprehensive how-to guides, in-depth reviews, and engaging tech-related content.

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