Instagram Lite Makes Comeback In India, With Focus On Reels

Instagram Lite

At the Facebook Fuel for India (a virtual event), Vishal Shah, VP of Product, Instagram, shared that Facebook tests the Instagram Lite application in India. The application size will be less than 2MB. Initially, Facebook tested this application in June 2018.

According to the testing of the new Instagram lite application, the photo and video sharing platform brings a new version of its “Born on Instagram” program. The aim of the program is to help the creators to boost their social media presence and engagement.

Instagram Lite Features

The latest version includes features like Reels, Shopping, and IGTV. The app will be available in various Indian languages – Bangla, Gujarati, Hindi, Malayalam, Marathi Telugu, Tamil, and Punjabi.

According to Shah, the application aims to provide a rich quality Instagram experience to India’s users irrespective of device, network, places, and platform.

When Instagram researched in India; they found problems like “compromised Internet experience, which results in low-memory phones and heavy applications. The company said that research helped them a lot to build a new lightweight version for India.

The original Instagram Lite application in 2018 experienced the same problem. The new version is ready to deliver better speed, responsiveness, and performance. The application is listed on Google Play Store for download. Along with Instagram lite, Facebook has lite versions of the regular app. Messenger also has a lite version now.

Conclusion

With the new lite version, Instagram brought a creator program, “Born on Instagram 2.0”. The program will go for six months and offer masterclasses from internal and external experts.

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