Influencer platforms make it easy for agencies and brands to work with and manage influencers. They help brands with their Influencer Marketing Campaigns. Best influencer marketing platforms use complex algorithms to help companies and agencies find the right people to promote their products and services.
Some firms prefer an opt-in approach to influencers, where the platform’s staff can check if a potential influencer is real and willing to work with businesses. These platforms already offer a long list of services. They have recently added new ones, like analytics from third parties and the ability to spread influencer content.
What does “Influencer marketing” mean?
Everyone spends time on their social media sites these days and is addicted to their social life while going to school, work, or meeting friends. Everyone seems to use their travel time to learn about the latest news in their field or to talk about their experiences with a certain product. People who get a cold latte at a coffee shop quickly share their feelings on the internet.
To get the most out of working with an influencer, a company should join one of the best influencer marketing platforms. These platforms and services make the process easier by connecting you with important people in your field.
List Of Best Influencer Marketing Platforms
We recommend that you look at these best influencer marketing platforms to find the best possible option for managing your campaign.
1. Grin
Grin serves as an example of success. The platform is intuitive and provides all the essential tools one would expect from high-end marketing management software. Everything gets streamlined into easy-to-follow processes. Integrating Grin into an existing infrastructure is a breeze, even for the biggest companies. Grin will import your online store’s registered users and locate their social accounts. Those who have tried and liked your items will be there on the list.
Features
- Track down your favorite influencers’ accounts on every platform.
- You can monitor your KPIs and make your reports on the influencer platform.
- Monitor content performance and repurpose it for use on many social media channels.
- In-platform payment management for influencers.
Pros
- You can identify key opinion leaders within your current clientele.
- Various connections are readily accessible.
- Monitoring real-time alerts and recommendations.
- The prototype is currently available.
Cons
- There is currently no pricing information.
2. Intellifluence
You won’t need third-party apps or services to run your campaigns if you use this platform. It is because everything from finding influencers to communicating with them to handling payments gets handled inside.
Intellifluence also has several excellent, one-of-a-kind features, such as price rules based on survey and internal marketplace transaction data, extensive engagement statistics and analysis, and influencer-led offers. When it comes to influencer marketing, outreach, and management, Intellifluence has you covered from start to finish.
Features
- Tracking Down Key Opinion Leaders
- A Price Point Influencer
- Campaign Setup Wizard – Quickly create your campaign
- Messages for Influencers
- Complete campaign administration
- Helping campaigns get done faster using automation
- Internal bribes to curb corrupt influencers
- A personal account manager is there with the Premium (Managed) package.
Pros
- The comprehensive and expanding network of opinion leaders.
- Pricing structures that can get adjusted on the fly.
- Including the most popular social networking sites.
Cons
- There is no free trial available.
3. Upfluence
Find new people to work with as brand ambassadors and influencers in any field with the help of this best influencer marketing platform’s powerful discovery tool. Tracking features are in-built, making it simple to monitor your campaign’s success and discover who mentions you on social media.
Features
- Find relevant influencers and evaluate their potential impact on your brand.
- Automate your marketing efforts and create unique processes with ease.
- Invoices may be sent straight from the dashboard.
- Analytics of your campaign’s success.
Pros
- Provides a means to create unique affiliate links and discount codes.
- Supports in-built e-commerce features.
- Facilitates massive email blasts to those who have created contacts.
- Comes with a no-cost Chrome add-on.
- Gives each customer their manager.
Cons
- The minimum duration of this contract is 12 months.
- It can be intimidating to those who are just starting.
4. Onalytica
The simple search tools on this best influencer marketing platform are a big deal. With access to such a comprehensive repository of influencer profiles, it is simple to narrow your search according to the specific needs of your campaign.
In addition, Onalytica provides additional resources for handling your connections with each of your target influencers. Onalytica is the best option if you’re searching for a B2B-specific best influencer marketing platform.
Features
- Find influential people from a pool of over 700,000 worldwide.
- Identify vital KPIs and learn about your audience.
- Analyze the results of your best influencer marketing platform initiatives.
Pros
- It is possible to locate influential people via content and topic analysis.
- The “Word Cloud” comprehension lets you know what an influencer mostly speaks about.
- With “Key Connections,” you may learn about the influential spheres of a person of influence.
Cons
- Only a little information is available on the Onalytica website, and you cannot use the platform to communicate directly with influencers.
5. Klear
Before the rise of the influencer marketing industry, it was used primarily as a Twitter analytics tool. It has now pivoted into a dedicated best influencer marketing platform. As a result of its sophisticated filtering options, you can easily find influential people on any platform. It reveals influencer data and audience demographics, allowing you to assess influencers for your campaigns quickly.
Features
- Pay close attention to sophisticated criteria like specific themes, influencer tier, social channels, etc., while looking for influencers.
- Centralize your research on influential people in one place.
- Use the integrated customer relationship management system to keep tabs on key opinion leaders.
Pros
- Generate reports that are not only simple to read but also very informative.
- Klear’s AI gets trained on information about your brand thanks to social listening tools.
- With Klear’s AI, you’ll get just the results for your brand that are relevant to your search.
- Includes support for Instagram Stories and TikTok Live; customized demonstrations are also available.
Cons
- TikTok has not received any reliable reports.
- Possible difficulties in retrieving past data.
6. Traackr
This data-driven best influencer marketing platform aims to ease enduring partnerships between businesses and influential individuals. In reality, Traackr allows you to categorize influencer profiles according to the nature of your connection to them.
Additionally, they have a real-time social listening platform to monitor online conversations about their business. It got developed with business requirements in mind. It deepens into vital statistics for high-stakes best influencer marketing platform initiatives.
Features
- Has the ability to quickly and easily see who is connected to an influential person through a network diagram.
- Resources for group work are simple and effective.
- Discover what tactics are being used successfully by your rivals.
- Use the Resonance score to evaluate the degree of mutual impact and compatibility.
Pros
- Powered by a powerful search engine, it is easy to use.
- Provides access to a wealth of instructional materials and the choice to filter influencer profiles according to the degree of familiarity.
- It contains every significant social media platform.
Cons
- Software may need some time for appropriate training.
- Till now, Instagram Stories have not revealed any data.
7. IZEA
When working with IZEA, you may do as much or as little as you choose. You can purchase anything from simple database access to custom-tailored, comprehensive advertising campaigns. You may get information on more than 5 million influential people with the help of Discovery Suite. Alternatively, you might try out the Unity Suite, a campaign marketing software. Last but not least, you might go with fully hands-free managed services.
Features
- Offers an international database of voluntarily participating influencers.
- Advanced filtering options for finding influencers
- Communicate with key opinion leaders with the app’s in-built chat feature.
Pros
- This best influencer marketing platform software handles all FTC disclosures automatically. You can use white labeling to create your cloud of influencers.
- Access to influencers’ most prominent brand mentions and relationships is an option.
- The free trial version is accessible.
Cons
- Functionality-wise, it’s rather robust, but starting up and running will take some time.
- Inexpensive alternatives exist. However, they may not be suitable for smaller businesses.
8. Afluencer
Whether you’re a brand marketer seeking an influencer or an influencer looking for a fantastic brand to collaborate with, Afluencer is your one-stop shop. The website and social media publisher provide the best material for influencers anyplace online.
Afluencer is a platform where influencers can engage with companies and increase their visibility by creating profiles. There will be exclusive collaboration possibilities with top companies in their field, and influencers will be the first to know.
Features
- Managing Connections with Influencers
- Determining Key Opinion Leaders + The ability to save and subscribe
- Management of a Campaign
- Verbal Interaction (DM)
- Connections Between Shopify and Bigcommerce
- Analysis and Reporting
- Unique Video Creation Services
Pros
- Quickly signing up and getting started is possible.
- It has fantastic customer service, and the staff is helpful and kind.
- Over 8,000 current influencers are present in the directory.
- Direct texting lets you communicate with influential people directly.
- Publish numerous Collabs and run parallel campaigns with ease.
- E-commerce companies have a significant advantage when it comes to recruiting influencers.
- Brands and influencers may use Preserve & Subscribe to save their search parameters and get notifications whenever a new match is available.
Cons
- Many Canadian influencers have complained that there aren’t enough opportunities to work together.
9. Aspire
With the aid of Aspire, businesses can build communities of brand advocates. It can spread the word about its products and services to a wide audience. Aspire is a one-stop shop to grow your brand’s online visibility and administer your affiliate and best influencer marketing platform initiatives.
Features
- Look for influencers using a combination of aesthetics, keywords, geography, and other factors.
- Gain Entrance to a Makers’ Market
- Examine information-packed profiles to assess and identify potential influencers.
- Check out the suggested price standards.
- Keep an eye on how your brand is being discussed on social media.
- Influencer relationship management software
- Integration of Shopify and the influencer platform.
Pros
- Image matching is only one of several methods for identifying potential marketing influencers.
- There are a variety of templates to choose from.
- Extensive, informative reports.
- An on-demand demonstration is available.
Cons
- The advice given by influential people may not always make sense.
- The browser loading time is really slow.
10. NeoReach
To compile its database, this best influencer marketing platform uses an algorithm that crawls the web in search of relevant information. NeoReach has information on more than five million influential people on social media. A wealth of information accompanies each influencer profile on NeoReach.
It is developed with the requirements of big businesses in mind. This best influencer marketing platform network may not fit small and medium-sized enterprises well.
Features
- Find the best influencers for your campaign with the help of 40 sophisticated filters.
- Verify the influencer’s standing in the niche market.
- Use the app’s in-built messaging system to get in touch with platform influencers.
- Build up processes that can execute your campaigns automatically.
- You may see the current status of your campaigns at any moment.
Pros
- Offers a straightforward navigation structure.
- Incorporates a solid onboarding procedure.
- You can measure the Return on Investment (ROI) with the Influencer Media Value (IVM).
Cons
- The best influencer marketing platform features very few micro-influencer profiles.
- For some small businesses, the price tag could be too steep.
11. trendHERO
One particularly useful function of this best influencer marketing platform is its capacity to reveal fraudulent followers to businesses. Using it, you may quickly ascertain whether or not an influencer’s following is of high quality and whether or not they resort to dishonest ways to expand their sphere of influence.
Features
- Check audience metrics by location, gender, interests, type, and other similar characteristics.
- Keep an eye on how an influencer handles feedback from their audience and how accessible they seem.
- Check the content’s analytics to see how many subscribers liked it.
- Find related blogger profiles by analyzing brand mentions.
Pros
- The ability to quickly identify relevant influencer profiles using a lookalike search.
- A deep study of influencers and their fans, including the ability to look up previous branded work.
- Offering a free subscription.
Cons
- It is only for Instagram.
12. BrandMentions
Through this social media monitoring software, companies may identify influential users who can positively impact their bottom line. More than 10,000 rapidly expanding enterprises were studied, together with consumer feedback and media coverage. You may recognize some of their satisfied customers like eToro, iProspect, Aureon, or Techhub.
Features
- You’ll see that BrandMentions was for monitoring from the moment you put up your first project.
- You’ll have to do some serious setup, starting with choosing which keywords to monitor.
Pros
- A well-designed user interface.
- Submission of Reports at Predetermined Times.
- Wide-ranging selection of filtering options.
- Using a brand name in a mention allows for easier monitoring.
Cons
- Only premium subscriptions get access to some perks.
- Insufficient loading time.
13. Shoutcart
Shoutcart’s search engine, you may locate an influencer who shares your interests, make an “order,” and get the desired publicity. Similar to placing an order via a catalog. Shoutcart handles all the financial transactions and keeps the cash in escrow until the influencer fulfills your request. Shoutcast then records the influencer’s service metrics. You and your other marketers may use this information to determine whether or not to employ that individual. Keep in mind that Shoutcart is essentially an Instagram influencer engagement tool.
Features
- Extremely Influential People, Very Influential People, and Fan Pages
- It has sophisticated filtering choices.
- Monitoring of Efforts
Pros
- User-Friendly
- Economical
- Simple, Straightforward Pricing Structure
- Simple Methodology
- Wide-Ranging Sources of Impact
- Universal accessibility
Cons
- Not a good choice for time-sensitive campaigns.
- They don’t provide any new information on the campaign.
- In addition, you might come across several profiles that are entirely fictitious.
Conclusion
The use of influencers in advertising is on the rise. It is expected to become one of the most popular methods of reaching new customers in the next years. The time is now for your company to begin exploring the potential of influencer marketing. If you stick with the best influencer marketing platform for a year, you’ll finally see some investment returns.