It is hard to choose the best social media platforms for your brand. There are so many social media channels that put a huge question on new brands and businesses. The question is which social media platform is well suited for them. Many try to use the Spray and Pray method but it is not the ideal aim. You should research and identify which one fits you. Knowing where your target audience lies can help you build a connection and good business growth.
If we consider the social index given by Sprout, we can understand that YouTube, Facebook, and Instagram always sit on top of all social media outlets. Simply, this means that most users use these three applications. If we look closely, each media app is a bit unique.
The media platforms are made in such a way that they serve specific interests and ages of people. But all this is scrap. We have seen the evolution from short videos to social media messaging for customers. As the digital world is changing, the platforms are changing as well to hold their current consumers.
List Of Best Social Media Platforms
Below are the best social media platforms that you can use to grow your brand.
1. WhatsApp
WhatsApp currently rules the messaging app sector. Many brands get help from WhatsApp to reach numerous consumers around the globe. This app helps to provide real-time service to consumers on a personal level. According to research, around 70% of people like to have a good conversation with their ideal brands. And more than 50% of brands have said that direct messaging their customer helps to improve customer service.
- Active users each month are 2 billion.
- 68.1 million users from the USA.
- 28 minutes is the average time used.
- 26 to 35 years old is the average usage age group.
Should you use it?
Businesses that rely on D2C (Direct to Consumer) should use WhatsApp. Retailers and financial services can use this to get customers.
2. Facebook
If we look at the monthly active consumers then FB rules. It generally holds an adult audience and is good for local businesses as you can target your location. According to research more than 70% of consumers and more than 65% of businesses say they use Facebook for most of their needs.
- 3 billion active users each month
- 179 million users from the USA.
- 30 minutes is the average time spent by consumers.
- 25 to 34 years old use this app mostly.
Should You Use it?
If you have a small business like mortar and brick then it is perfect. Local shops and companies can target their audience through FB.
3. Instagram
This is one of the busiest and best social media platforms on Earth. Also, most USA users will be available on Instagram. As time is getting faster and people are getting busier, the need for short video promotion increases. Therefore, brands are trying to catch up to this trend.
- More than 2 billion monthly consumers.
- 159 million users from the USA.
- Over 30 minutes of average time is spent.
- 25 to 34 years old can be targeted.
Should You Use It?
If you aim to have an audience that is interested in health, fitness, fashion, sports, beauty, travel, etc then you have come to the right place. If you rely on influencer marketing and short video promotion then Instagram is the way to go.
4. Twitch
As of 2022, around 35% of viewers say they find live videos more engaging than ordinary pre-records. Even though this platform is more for gaming streams, still popularity is bringing more streamers day by day. Any time of the day you can find millions of people using the platform. Don’t forget, it is not just for gaming, even cooking challenges can be found on this platform.
- 30 million use this app daily.
- 41.5 million users are from the USA.
- 95 minutes is the average time.
- 20 to 29 years of age group.
Should You Use it?
If you target gaming and people who are interested in the same then Twitch is best. In the game streaming category, Twitch holds a whopping 70%+ market.
5. YouTube
YouTube will help you reach and engage with audiences who rely on Google search and YouTube. Due to Instagram, the YouTube app also added a shorts section where you can promote short videos. It has increased the engagement level of viewers because it is quick and fun to watch.
- 2 billion users each month
- 240 million users from the USA.
- 45 minutes plus average view time.
- 15 to 35 years of average age group.
Should You Use it?
One of the best influencer marketing platforms where everything from gaming to politics can be covered.
6. Pinterest
Here you can spot a niche and target it very accurately. The content here is very genuine and fun. This increases search and engagement. This is better if you want to promote a service or product because people here try to find DIY stuff more than brands.
- 433 million users per month
- 90 million users from the USA
- 14 minutes plus average time.
- 50 to 64 years old average age group.
Should You Use it?
Pinterest consists of all the categories which can include, food, fashion, home decor, art, beauty, drinks, etc.
7. Reddit
With more than a billion users, you can start your marketing on Reddit. There are millions of communities where you can find your target audience. You can build trust and engagement. Reddit users constantly share their feelings and thoughts on the platform. This means even if you don’t make any move, you can learn and understand your consumers.
- 430 million users active
- 220 plus users from the USA
- 30 minutes plus average time.
- 20 to 29 years old average age group.
Should You Use It?
The most popular subjects on Reddit in 2021 were gaming, sports, crypto, health, weddings, TV, Movies, Drink and food, fitness, etc.
8. LinkedIn
Most of the time this platform is used for B2B (Business to Business marketing). But there are some reasons that should make you come to this platform. Because LinkedIn is a professional platform for a formal audience, you can use the demographic and interest of the audience to get the optimal target audience.
- 830 million users
- 190 million users from the USA
- 30 minutes plus average time.
- 25 to 34 years old average users.
Should You Use It?
If you try, any business can shine here. But you need to understand this is more of a formal platform where political, health, finance, marketing, etc topics are common.
9. Yelp
Your online management for review should be solid to keep your consumers happy and satisfied. Yelp is good for local businesses, entertainment, food, drink, etc.
- 19 million plus active users.
- 3 minutes plus average user time.
- 35 to 54 years old average age group.
Should You Use it?
Local businesses and services should use it.
10. TripAdvisor
If your brand is based on hospitality or travel tourism then this is the perfect place to promote yourself. Ordinary people constantly leave reviews of their experiences. In the USA, more than 10% of booking for hotels and restaurants come from this platform.
- 450 million plus users
- Has more than 1 billion reviews.
- More than 60% of the audience is from the USA.
Should You Use It?
If you are from a restaurant, travel, or tourism industry then you should join this community.
11. Snapchat
This platform doesn’t have the most users but the Gen Z audience can be targeted very easily. Light-hearted and fun services can come here to bond with their users. The user growth on Snapchat increases by 18% each year.
- 300 million plus users
- 85 million plus active users
- 30 minutes plus average time.
- 15 to 24 years old average age group
Should You Use It?
Personal events and customized content are more taken here.
12. BeReal
This platform is going against Instagram by providing content that is authentic without any polishing. If you want to show your skills and authenticity then try your marketing here.
- 10 million plus users
- Mostly used by Gen Z
Should You Use It?
If you believe in your content then you can try your luck here.
13. Tumblr
This is a creative platform that posts more than 10 million blogs per day. If you want to flex about your company’s creativity then come here and entertain your audience. Add photos and videos to keep things fresh.
- 300 million plus users
- 25 million plus from the USA
- 18 to 25 years old age group
Should You Use it?
If you relate to entertainment things then yes.
14. Twitter
Most of your brand fans will have a Twitter account and it is time you target them. Raising awareness and talking about current world affairs is a common thing on Twitter. You can gain respect if you are careful enough.
- 230 million plus average users
- 70 million plus from the USA
- 30 minutes plus average usage.
- 18 to 29 years old average age.
Should You Use It?
Most marketing can be done here, especially those which are fast and easy. Companies can tweet about current events, their product, and service.
15. Google My Business
If you want to find the contact information of a business, you go to Google My Business, more than 60% of users use this. This is not a social media kind of app but because it has contact information and reviews it brings in a lot of traffic and attention. To find a business most people rely on Google My Business.
Final Words
So, these are the best social media platforms. If you think we missed something, please let us know in the comment section below.