When a visitor lands on your website, they are deciding whether or not to stay. As a result, you must do everything in your power to grab their attention. High-quality and relevant website pictures are an excellent way to accomplish this. Images enrich our content and are a vital component of any modern website. Below, you will find different image editing tips that you can use to create professional-level photos for your website.
1. Prioritize Quality Over Quantity
Attention spans are shorter than ever, meaning you must do everything possible to catch your website visitor’s attention. Well-written content can assist you. However, gorgeous pictures that complement your website’s content help provide a compelling and enjoyable user experience.
Even a few high-quality images that add value or context to your content can help improve the overall quality of your web page. They also improve SEO. Google ranks your site depending on the relevance and quality of your pics, so don’t underestimate the impact of striking images. If your budget does not enable you to engage a professional photographer, shoot your own photos or use high-quality stock pictures (from Adobe Stock, for example, or free Pixabay and Pexels).
2. Correct Colors
Always pay close attention to the colors in your photographs. Many seasoned photographers choose color palettes with a variety of vibrant hues. They stand out and are easy to notice. Others, on the other hand, prefer color schemes with a lot of muted hues since they add a traditional touch. So, regardless of your style, changing the colors in your images can make them look more professional.
Experiment with levels, contrast, and saturation to see which changes help you make the most compelling photos. Color correction in product images may not be easy but is required. If you want to change the look of your pictures but don’t want to spend hours modifying colors and settings, then you can always use a filter. Simply upload your photo and scroll through the filters until you find the one that works best for you. The best part about filters is that you can use the same one on all of your photographs to give your site’s photos a consistent look.
3. Draw Attention with Cropping
Your effort isn’t finished once you snap or download a photo. One of the easiest modifications you can make to boost the quality of your images is to use a cropping tool. Cropping can help you bring out the perks that you want to highlight and make the image appear more impactful. Cropping also allows you to remove unnecessary parts of a photograph if you discover they have no meaning after a photo shoot. So do not neglect it, especially because for this purpose you don’t need any fancy programs.
4. Streamline Your Work with Batch Editing
Consistency is essential. However, trying to manually get the same color temperature, white balance, exposure, contrast, and other factors in a group of photos may be a daunting task. Fortunately, you can use a batch photo processing feature in any program that has this capability. See how to edit multiple pictures at once via the link. As a result, you will speed up your image editing process and give your shots a unified look.
5. Take Note of the Sharpness
Sharpening lets you make your images look clearer and crisper. This is especially important if you have text on them. The sharpening tool can be found in almost any photo editor. However, there is one word of caution. Don’t overdo it. You don’t want to increase image noise, also known as graininess.
6. Optimize Images for Web
After you’ve finished editing your photos, you should optimize them. Image optimization is the process of balancing the delivery of the highest quality photos while keeping the file size as minimal as possible. Most of the time, the created files are large, and uploading them to a website significantly increases its load time. Time is crucial nowadays. So, your web page should load in less than 2 seconds to provide the user with a nice navigation experience.
Check the file size before posting a photo to your website. You can accomplish this operation by either modifying the photographs manually (by reducing image dimensions or selecting the appropriate file format) or by compressing them using image optimization tools. So, keep in mind that the smaller the photo size, the faster the website loads and the longer visitors stay on the page.
Closing Thoughts
As you are now aware, the success of your website is heavily reliant on its visual content. So, follow these few tips to make your new or old images more engaging and of higher quality, as well as achieve the desired result.