Today, we will discuss how TikTok is changing the music industry and playing a vital role in trendsetting. But before jumping on to the topic, let’s know more about TikTok.
Chinese app TikTok has over one billion active users around the world in just five years. It was not too long when Bytedance bought a lip-sync video app called Musically at the end of 2017 and rebranded it as TikTok. The re-branding and debut have been a huge success, at least in terms of influencing mainstream music because the platform has become a hotbed for songs like Lil Nas X’s “Old Town Road,”, Ambjay’s “Uno,” and many more.
Moreover, the platform is gaining attention, particularly in the music sector. The company has also just authorized 60-second lip-syncing videos, up from the previous 15-second limit, giving music fans an even greater experience. There is no doubt that TikTok is impacting the music industry worldwide.
The Impact of TikTok on the Music trade
While TikTok’s future in the United States remains uncertain, this app creates a craze among youngsters. Tiktok is so addictive that people spend hours watching the videos. It is the best video-sharing tool for music promotion.
5 Reasons How TikTok Is Changing The Music Industry
1. TikTok is Changing the Music Listening Habits
TikTok emphasizes the music listening habits of the young generation. For example, After seeing a clip or dance choreography on TikTok, the majority of new, unique fans will end up playing that music. And, you’re living in an era where people listen to songs based on how popular they are. As for teenagers, listening to popular songs may enhance their personality as well as make them more acceptable among their friends.
Users on TikTok, get to hear songs they’ve never heard before. It’s not like popular streaming sites, where algorithms suggest things you enjoy or are already familiar with. But its artificial intelligence technology allows to understand the needs and choices of every user and then works on individual preference.
2. Singles Have Significantly Changed
Initially, artists have to work hard to make their singles hit, but from now onwards artists may control the fate of their single debuts with just a few mouse clicks. Previously you needed to get your name in the Music industry as well as you had to rely on a label’s resources and network.
However, you can now upload a single song to TikTok and can enhance the chances of your song getting recognition in the whole world. How interesting it is that in more than a few hours, you may have the entire country dancing to your beat.
3. Social Media Has Never Been More Powerful
TikTok proved in 2021 that you don’t need the support of traditional media outlets to be recognized in the music industry. The majority of users rely on social media networks to communicate, such as WhatsApp, Instagram, and Facebook. And sharing your work using social media is a quite powerful technique. This move is ideal for obtaining new, distinctive viewers.
An artist can now solely ride on TikTok to promote music and get exposure to other social media apps due to its incredible reach and influence.
4. TikTok is the Next Big Thing in Music Discovery
TikTok is certainly a hit with music labels and managers looking to promote their artists’ songs. Collaborations, singles, and even albums fall under this category. TikTok is also spawning a new breed of influencers that don’t require large sums of money to include music in their videos.
Not only this, these influencers can work wonders to make your song hit. It is entirely free to become famous overnight — as long as you’re willing to put in all the effort.
5. TikTok Gave Different Platforms For Songs Alterations
As several songs are being altered on this platform and giving different music tastes to music lovers. For example, old classic songs are recreated or fused with new songs and provide different tastes to the old ones.
Moreover, youngsters are loving these types of fusion, and it also helps in creating careers for song fusers. Not only this, these fusions sometimes get recognition at the same level or more than the original one.
So, these are some of the points that illustrate how TikTok is changing the music industry and playing a key part in defining trends. Not only that, but TikTok assists music creators in achieving success and recognition for their work.
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